Laurel Touby

New York, NY

Laurel Touby is the founding partner at Flatiron Investors. Flatiron Investors is a group of 20-odd Founders and high net worth individuals. They are sophisticated investors who meet monthly to work on deals together. Prior to Flatiron Investors, Laurel founded mediabistro.com, a BtoB that revolutionized the way people in the media industry do business, connect and communicate. During her time as CEO, she pulled the company through two recessions, pivoted, managed growth with minimal resources and developed audience via guerrilla and social marketing (before that term existed). . Following the sale of the company for $23 mm to Jupitermedia, Laurel remained with the company through June, 2011.

The company was subsequently sold to AdWeek. Users continue to subscribe to mediabistro’s many services, which include online education, employment classifieds, conferences (offline), events (offline), forums, and industry-specific blogs, such as the popular TVNewser.

Laurel began investing in SaaS/BtoB early-stage startups, including: Appboy, Apploi, Clef, Fresco, PeerIQ, Pivit and Teleport. She is an LP in Lowercase Ventures (with holdings in Twitter, Uber, etc.) and in Pershing Square, among others. Laurel is active as a public speaker and hosted “Secrets of Successful Startups“ on CBS Interactive.

An inveterate connector, Laurel touches the entrepreneurial community in various ways, including via her monthly co-hosted Cereal Entrepreneurs breakfast, VC Deal Dinners, Flatiron Investor events and Startup Digital Dinners. She lives in a loft in Silicon Alley and is married to Inc. Magazine Executive Editor Jon Fine.



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